FAQ

Search engine optimization (SEO) is one of the most studied fields in digital marketing. Marketers’ interest in search engine optimization is well justified as 40% of all trackable website traffic across the Internet is generated through organic searches conducted in search engines, such as Google, Yahoo, or Bing.

The popularity of podcasting has exploded during the last decade. That’s no surprise if you think how user-friendly the form of content podcasts are. Podcasts allow listeners to consume content while they are doing something else, like commuting, cleaning up, cooking, or whatever.

Video marketing is constantly growing its popularity among marketers because the development of cameras (and smartphones) has made the production of professional-level videos possible even for an average Joe. Furthermore, video content is engaging. While videos get significantly more views on social media, it is also proven that people stay longer on websites with videos.

Social media marketing is a powerful form of digital marketing as it allows companies to reach people that are or could genuinely be interested in their brand. Successful social media marketing creatively combines different forms of communication, content, and word-of-mouth strategies!

In native advertising, your promoted content is blended into the content of the website where the ad is shown (not the same as content advertising though). Because native advertising doesn’t look like a display ad and is seamlessly blended into the website, your readers may not realize they are consuming paid advertisements. This leads to consumers looking at native ads 53% more than display ads, creating an 18% increase in purchase intent.

By definition, influencer marketing is a method where brands ask people with authority within their community or audience to endorse the products or services of the brand. The influencer gets compensation in the form of money or products for promoting the brand on her channels.